“Warmth Only When You Need It”

The winter morning commute, a cold desk, the gap between indoor and outdoor temperatures.

Being cold dulls your performance every day.

Even so, you want to avoid bulky, heavy outerwear.

meanswhile’s answer is the “NeoHeat Insulation Jacket,” which combines "electric heating" and "insulation."





The idea is not excessive volume, but delivering the necessary heat to where it is needed.

A new kind of layering, with a heat source on your back.

The heating elements on the back act as a “wearable heater”: flip the switch, and warmth gradually reaches the core of your body.

Dealing with the cold takes a single action.





A balanced design that works as both outerwear and an inner layer.

It can of course be worn on its own, and by fine-tuning the silhouette with the hem drawcord, it adapts to everything from the city to active situations.

It can also be docked into the Neutral Shell Jacket as a liner.

You can flexibly rearrange your layers to match the outside temperature.



It combines stretch and light weight for comfort, with a stretch fabric with strong recovery used from the underarms to the hem.

Comfort that does not restrict movement naturally makes it something you reach for more often in daily life.

The outer fabric is an ultra-lightweight 20d recycled nylon that combines a crisp texture with water repellency.



Walking to the station, sitting at your desk, cycling at night.

In winter, when the temperature you feel changes constantly, clothing that lets you use heat on demand is extremely useful.

From a winter that relies on heavy layers to a winter that warms you only when you need it.


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NeoHeat Insulation JKT
¥77,000 (tax included)

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