[INTERVIEW] Sakukaru Online

This content is an article published in "Sabukaru Online" in April 2020.



This Introduction Into Meanswhile Is Part of A Continuing series THAT EXAMINES FUNCTIONAL WEAR BY FOCUSING ON ARE MAKING AN IMPRESSION ON A SEGMENT OF THE FASHION INDUSTRY WHICH PRIORITIZES PROGRESSIVE Fabrics and Specialized Features.

Functional wear is defined by garments that are meant to make everyday life easier. Whether it is through insulation for a cold winter night, breathability on a hot summer day, or water resistance for those times you get caught in the rain on your way to work -No Matter The Situation, Functional Wear Prioritizes Garments THAT ARE CAPABLE OF DEALING with AREXPECTED SCENARIOS THAT LIFE CAN THROW AT US.

Introducing this timeMeanswhile"In the fashion industry, it is part of a series that focuses on designers and brands that prioritize advanced materials and special functions.

Functional clothing is a garment for making everyday life more comfortable. In what circumstances, functional clothing should be an unexpected scenario that life throws the life, such as the cold winter night heat retention, the moisture permeability of the hot summer day, and waterproofing when it is raining during commuting. Say the worry that can be addressed.

 



For functional wear, the value of a design is not found in an idea that merely sounds good on paper, or in a trend that garners more likes on your latest social media post. Instead, functional wear establishes the value of a design based on its integrity, that is, its ability to effectively respond to its intended use. As such, when it comes to functional wear, both the layperson and seasoned enthusiast are guided by the following question: what are the real-world scenarios that this particular garment is Meant to serve? In Other Words, Is The Garment Practical?

In the case of functional clothes, the value of the design is not found in the idea that resonates on the paper and the trend where "Like" in SNS increases. For functional clothing, the value of the design is in an integrity (integrity) that can be effectively responded to its application. Therefore, when choosing a functional clothes, the amateur and skilled lovers are also useful in this scene? In other words, whether the clothes are practical? I cherish it.





If to is a brand this Best Demonstrates a Mastery in Functional Wear and Design, IT ISMeanswhile. Founded by Naohiro Fujisaki, meanswhile was created in 2014 and has since developed a reputation for utility-heavy garments that balance a forward-looking vision that is both wearable and experimental in its execution.

If there is a brand that best represents functionality and sophisticated design, it will be Meanswhile. Meanswhile, established by Maei Fujisaki, was born in 2014, and since it has been a wearable and highly balanced practical clothing with experimental verification, it has increased the evaluation .




Acclaimed for their Technologically Driven Use of Materials, Meanswhile Blends Highly Functional Outdoor Clothing With Encompasses a range of modern and traditional silhouettes. Naohiro Fujisaki’s approach to design also boldly examines the boundaries of wearability by offering an array of items that integrate progressive qualities such as convertible detailing and maximalist proportions. And when it comes to seasonal roll outs, their unique twist on traditional silhouettes and modern utility comes packed with a variety of colourful textiles and fabric treatments that are venerated by both outdoor enthusiasts and urban commuters alike.

Meanswhile, which is highly praised by the material backed by technology, is a brand that combines high-performance outdoor wear and Japanese styling with a wide range of silhouettes from modern to traditional. In addition, Major Fujisaki's design approach incorporates advanced elements such as convertible details and maximal proportions and boldly verifies wearability borders. In addition, it is supported by a traditional silhouette and a unique device for contemporary practicality, and colorful textiles and fabric processing items are also supported by the outdoors and urban commuters.


What gives Naohiro Fujisaki a unique position within the industry is that meanswhile is an explicitly concept-driven brand. When exploring meanswhile's web store or social media accounts, you will come across two concepts that articulate their design philosophy: “clothing as a tool” and “design as a means to an end, not the end itself.” As a series on functional wear, these two mottos caught our attention right away because they not only provide insight into Naohiro Fujisaki's unique perspective on design, but because they explain why practicality IS A Sought-After Value THAT DEFINES THE SPIRIT OF THE FUNCTIONAL WEAR COMMUNITY.

Hajime Fujisaki is in a unique position within the industry that MeanSwHile is a clear concept-driven brand. When you look at the Meanswhile web store and social media account, you can meet two concepts that clearly represent their design philosophy. It is "clothes as a tool" and "not purpose, design as a means". As a series of functional clothing, these two motto not only bring about insights into the unique design of Fujisaki, but why define the spirit of functional wear and explain whether it is required value We have attracted our attention immediately.




The way that the meanswhile concepts demonstrate the functional wear ethos is that “the clothing as a tool” idea indicates that garments should exist in the same way a tool does. Similar to a carpenter's saw, clothing is meant to improve our interactions with the world by helping us achieve our day-to-day goals, not hinder them. Wherein the idea that “design is a means to an end, not the end itself” suggests that design should not be valued simply for the sake of its aesthetics, but for the Function THAT The Design Is Intended to Serve.

Like the Designed to Help Accofti (WHICH IS DESIGNED TOLP ACCOMPLISH A SPECIFIC TASK), The Design of Garments Should Be Enhanced by The Particular Demands THAT We ​​Expect to Undertake Throughout Our Day.

The way Meanswhile concept indicates functional wear is that the "garment as a tool" is indicated that the clothes should exist in the same way as tools. Like the carpenter's sawdown, clothes will deepen exchanges with the world by helping to achieve their daily goals, and do not disturb. The idea that "design is not the purpose" does not mean that the design should not be evaluated for beauty, and it should be evaluated for the function to be able to play. increase.

Similar to tool design, clothes design should also be enhanced by a specific request that we will do through a day.






Together, The Two Meanswhile Concepts Help Illustrate The Functional Wear Movement in Unambiguous Manner: The Design of Garments SHOULD BE GUIDED BY ITS INTENDED, REAL-WORLD, PRACTICAL USE.

WITH ALL THOUGHTS IN PLACE, LET US TAKE A CLOSER LOOK AT SOME OF THE MANSWHILE PIECES TO SEE HOW THE PRINCIPLES OF FUNCTIONAL DESIGN MANIFEST IN THE PRODUCTION OF GARMENTS.

This two concepts clearly represent the movement of the functional clothing that "design of clothes should be guided by the actual use purpose."

Let's look at the work of "Meanswhile" in detail how the principles of functional design are reflected in clothes production.






When It Comes To The Use of Technical and Progressive Materials, The Meanswhile Autumn and Winter 2018 Collection Has Countless Examples. For this collection, Naohiro Fujisaki made use of modern utilitarian fabrics such as Ventile cotton and X-PAC canvas. The X-PAC canvas is a lightweight, high tear strength resistance cotton that minimizes the overall weight of the textile, whereas the Ventile cotton is a WaterProof Fabric That Provides High Breathability. An Item That Best Demonstrates. The X-PAC Luggage Vest.

By using these materials, the vest comes equipped to take on various scenarios like heavy rain or unexpected impact from scraping against external surfaces. Additionally, the vest has large-capacity pockets that were designed in a way to function like a bag that can be accessed From the Front. These Progressive Materials Were Showcased in A Range of Offerings That Included Trousers, Jackets, Button-Downs, and Back Packs.

With regard to the use of technical and advanced materials, Meanswhile's Fall / Winter Collection has an unconscious case. Hajime Fujisaki was utilized in this collection, it is a modern practical material such as Ventail Cotton and X-PAC Canvas. The X-PAC canvas is a lightweight and tear strength, and minimizes the weight of the entire textile, and Ventaire Cotton is a waterproof material with high moisture permeability. Typical items using these textiles are X-PAC Lagudge Best.

By using these materials, it is equipped with various scenes, such as fragrant impacts due to heavy rain and outer walls, can respond to various scenes. It also has a large amount of pockets and is designed like a bag that can be accessed from the front. These advanced materials were introduced in various products such as pants, jackets, buttons, backpacks.




Meanswhile 2018 AW Collection from Meanswhile ON Vimeo.

 




Functional wear is not something that is solely defined by the materials a garment is made from but is also a feature that is implemented at the level of design. A standout example of this is the Solotex reversible 4-way jacket from the spring and summer 2018 collection. In terms of the materials, the 4-way jacket makes use of Solotex and MVS yarn. Solotex is a soft, stretchy texture with gentle cushioning that has a spring-like structure to make textile products more comfortable to wear, whereas the MVS yarn is specially designed to absorb water quickly, suppress pilling, and resist wrinkles. Additionally, unlike a typical 2-way reversible jacket, the 4-way jacket is akin to origami because it can be worn in four different styles by turning it over from the hem in specific ways. This design feature is not only remarkable from a design perspective, but it is also extremely practical because there are four different styles that are packed into one jacket. This level of versatility is unfounded in a single garment and is definitely something that will come in handy for travel situations that require as little luggage as possible.

機能服は、衣服の素材だけで決まるものではなく、デザインレベルで実装される事もあります。その顕著な例が、2018年春夏コレクションの「ソロテックス リバーシブル4WAYジャケット」です。素材面では、この4wayジャケットはソロテックスとMVS糸を利用しています。ソロテックスは、繊維製品の着心地を良くするためにバネのような構造を持ち、緩やかなクッション性を持つソフトでストレッチ性のある風合いですが、MVS糸は吸水速乾、ピリング抑制、シワになりにくいという特殊な構造になっています。また、一般的な2WAYリバーシブルジャケットとは異なり、裾から特定の方法で裏返すことで4通りの着こなしができる、折り紙のような4WAYジャケットを開発しました。このデザイン性は、デザイン的に優れているだけでなく、1枚のジャケットに4つのスタイルが詰まっているため、非常に実用的でもあります。1着でこれだけの汎用性があるのは、できるだけ荷物を少なくしたい旅行シーンでは重宝すること間違いなしです。




Following a tour of the meanswhile headquarters in Tokyo, we were given the opportunity to ask Naohiro Fujisaki a few questions. Our interview covers everything from his humble beginnings as a student, the creative process, and his take on the future of the fashion industry. Read the full interview below to learn more about meanswhile and Naohiro Fujisaki’s rise to the top.

東京のmeanswhile本社を見学した後、藤崎尚大さんに質問をする機会を得ました。インタビューでは、学生時代からクリエイティブなプロセス、そしてファッション業界の未来についてまで、幅広く語っていただきました。meanswhileと藤崎尚大の軌跡について、詳しくは以下のインタビュー記事をご覧ください。

DEAR NAOHIRO FUJISAKI, CAN YOU PLEASE TELL US ABOUT YOUR BEGINNINGS? WHAT DREW YOU TO DESIGN AND FASHION?

In high school I used to remake clothes I found at vintage shops, as well as my parents’ clothing. That was probably the start, but I didn’t seriously consider design until I entered fashion college.

あなたの原点について教えてください。デザインやファッションに興味を持ったきっかけは何ですか?

高校生の頃、古着屋で見つけた洋服や、親の洋服をリメイクしていました。それがきっかけだったのかもしれませんが、デザインを本格的に意識したのは服飾の専門学校に入学してからです。

 

 



WHAT WERE YOU DOING BEFORE YOU FOUNDED THE BRAND, WHAT IS YOUR STORY LEADING UP TO THE CREATION OF YOUR BRAND?

After graduating from college, I found work at a collection brand where I got my start in various assistant positions such as production and pattern making. I then moved on to street brands, and experienced working in smaller start-ups as well. During this period, I began working on a backpack design in my spare time and it was when I completed it that I decided to start my own brand. This entire process took three years and countless revisions until I arrived at a product that I was satisfied with.

ブランドを立ち上げる前はどのようなことをされていたのですか?

大学を卒業後、コレクションブランドに就職し、生産やパターンメイキングなど、さまざまなアシスタント業務を経験しました。その後、ストリートブランドに転職し、新規ブランドの立ち上げなども経験しました。この間、空いた時間にバックパックのデザインに取り組み、それが完成した時にブランドを立ち上げることを決意しました。納得のいくものができるまで、3年の歳月と数え切れないほどの修正を繰り返しました。






WHAT WERE YOUR INSPIRATIONS TO BECOME A DESIGNER? AND WHERE DOES THE NAME MEANSWHILE COME FROM?

Honestly, I never had aspirations to become a designer. I just always enjoyed making things and thought it would be great if I could turn that interest into a career. My father was a visual artist so seeing him, I thought that I would naturally do something similar.

As for the Brand Name, "Mean" Equals "Meaning" in Japanese, A CONCEPT I WANT ALL THE PRODUCTS I CREATE TO HAVE. "MEANS" comes from the word "M means" A Method or Way of Doing Something WHERE DESIGN IS NOT an end goal, but a process. These two notions are not something that is often considered of value in the fashion industry where many just aim to become “mainstream.” When I entered this industry, I wanted my merits to be based on my own Philosophy and That's How "Meanswhile" Came About.

How did you think that you would be a designer? Also, what is the origin of the company name called Meanswhile?

Honestly, I have never thought that I would be a designer. However, I just liked what I would like to create, and I just wanted to work. As his father was an artist, he thinks he looked at that figure and he has come to do the same thing as nature.

The brand name "Mean" corresponds to Japanese "meaning" and wants to make meaning to all products I make. "Means" comes from "Means" and means that the design is not the final purpose and is a process. The above two concepts were not very found in the modern fashion industry. It is the traditional fashion industry that becomes the mainstream than decided to play in the fashion market. From the desire to play in a little different methodology, we made the word "Meanwhile" meaning "one, changing" and the two words mentioned above.






Did You Study Design? IF SO, Were Utilitarian Themes Common When You Became Interested in Pursuing A Career in the Fashion Industry?

I studied clothing design in college. As I was entering, my father told me one thing which was “to observe the natural world.” In nature, all forms are the result of a purpose and exist as they are for a specific reason. Thanks To These Words, I Began to Approach Design from Various Aspects of Our Daily Routines and Lives.

During this time, utilitarian brands already existed. I was a fan of many and upon further research, I discovered that there were quite a few. I can't say if this was the result of it being trendy to do so, but the prevalence of this theme WOULD NOT CONTINUE TO EXIST IF IT WAS JUST ANOTHER FASHION TREND.

Did you learn design? If so, when I was interested in loading career in the fashion industry, is the theme of functionality common?

Design of clothes studied at university. When I entered a university, I was told that "I often observe the natural things" just a word from my father. Natural ones have a shaped shape. It makes sense to all and share. Thanks to the various things of everyday life, I think that I had a habit of studying about design.

There were a lot of functional brands from the time. I liked such a brand, so it may only feel that there were many so many.

What you can say in all of those brands is not a functional brand because of "because it is popular". The brand that I was on the vital is not there now.

 

CAN You Talk About Your Emphasis on Practical, Functional, and Utilitarian Clothing? What Do These Words Mean To You And Our Design-Work?

Functionality is 100% the essence of design. For a person in any design field, this is the most basic foundation. However, in regard to fashion, this is not always the case. I find that if I stick to the meaning of what true design is, the functional/practical aspects of what I am creating naturally presents itself. With meanswhile, I like to not only emphasize this point, but find balance in presenting it in ways that may not be obvious to the eye.


Please tell me about focusing on practical and functional clothing. Also, how does this brand concept have you or our design activities?

The design is associated with 100% functions in the design. This is the basis for the basics involved in the design, but the fashion designer can not see much of these ideas.

Considering on the basics of the design, nature and functional and functional aspects are becoming important.

Meanswhile, when emphasizing its functional side, and when you do not know from the table, we take care of its balance.



Your Designs ARE Nothing Short of Attention-Grabbing. What aRe Some of the Design Inspiration for Your Work?

Thank you! I often find inspiration from daily life. This answer ties back to my point a few questions earlier, but I also often look to nature. For example, take a plant with differently growing leaves. While I know this is because of its sun intake, thoughts such as “why?” and “how?” allow me to probe into why things exist the way they do - which is an important part of the creative process for me. Of course, I do also take inspiration from architecture and Product Design, and Other Man-Made Objects.

Your design is only for attracting attention. What is the inspiration of the design?

Thank you very much. It often gets inspiration from everyday life. It also overlaps the questions earlier, but it is often possible to get inspiration from nature. For example, in the process of growing plants, leaves are roughly grown. This is to take more sunlight, but that kind of? Why? There are many things that explore the questions of making something when making something. Of course, there are many inspiration from artificial things such as architecture and product design.



UPON DOING RESEARCH, We Found the concepts "Clothing As A Tool" and "Design As A Means To An End, Not The End Itself" Really Thought-Provoking. As A Designer, What Led to This Unique Take On Clothing?

I see clothing being divided into two categories, daily wear and costume. As a college student, I designed wedding dresses and even placed number 1 in Japan at a design competition. For females, wedding dresses are something worn on a very special day and what I consider costume. For a long time, I only thought about clothing worn on these occasions and as a result, I began to think about daily wear, and how it should be utilized as a tool. This is how the brand concept came about. Having Experienced Designing From Two Different Spectrums, I Find I CAN Approach The Idea of ​​"Clothing As A Tool" From A UNIQUE PERSPECTIVE.

If you look at it, there were the concept of "clothes as tools" and "design are not the purpose", and there were things that could be considered very much. As a designer, what was the reason for thinking about how to capture such a unique dress?

I think about clothes into two categories: daily necessities and costumes. I have designed a wedding dress when I was a university student and I have become the best in Japan with a design competition. Wedding dresses wear on a special day and think that it is a costume. As I had only a long time to wear on that special day, I now think about what to use as daily necessities (tools). That is the concept of this brand. By experiencing designs in the two fields, the idea of ​​"clothes as a tool" can be approached from a unique point of view.

MANY OF THE DESIGN CHOICES AND SILHOUETTES RELEASED FROM MEANSWHILE PRESENT THEMSELVES AS A PERFECT EXAMPLE OF THE WAY IN WHICH YOU CAN BALANCE THE TRADITIONAL WITH THE CONTEMPORARY. WHAT IS IT ABOUT MEANSWHILE THAT IS ABLE TO ACHIEVE THIS HARMONY?

This harmony is very important. For example, when it comes to design details, there are many designers who take inspiration from second hand and vintage clothing. I am guilty of this as well. However, to simply reproduce the details from clothing for modern day from say, 100 years ago, is the equivalent of cosplay. There are details found in clothing from 100 years ago that were designed to accommodate how people lived back then. What we carry now and how we travel has completely changed in the present day and To Design for THAT Will Result in A Different Look. In My Work, I Try To Infuse New Functionalities and Purpose Into Traditional Details in Order to Make it Relevant to the Present.

Many design options and silhouettes announced from Meanswhile can be said to be a perfect example for balance between traditional and contemporary. What kind of thing do Meanswhile do you do to realize this harmony?

The balance is very important. For example, in terms of design details, there are many designers who receive inspiration from old clothes and vintage. I am also one of them. However, I think that it is equal to cosplay to reproduce the detail of the clothes 100 years ago as it is. Clothes 100 years ago have details made in line with the lifestyle of that time. Since the modern body has changed at all, the means of moving is completely different, so if you design it accordingly, it will be a different look. In my work, I try to make it a modernity by blowing new functionality and purpose for traditional media.





THE BRANDS YOU COLLABORATE WITH SUCH AS MASTER-PIECE, KIDS LOVE GAITE, DANNER, AND LESS TAIWAN ALL SEEM TO SHARE A VISION THAT ALIGNS WITH YOURS. IS THERE ANYTHING SPECIFIC YOU LOOK FOR WHEN IT COMES TO DECIDING ON COLLABORATIONS?

When deciding on collaborations, I do not necessarily look for brands who share the same vision. Instead, I consider what new (different) values they hold. We've been able to create many interesting things by applying the meanswhile design philosophy to our collaborations without obscuring their identity, and this is Something I Would Like to Continue Doing in the Future.

Master-Piece, Kids Love Gaite, Danner and Less Taiwan, collaboration I've been there has all has a sense of value similar to Meanswhile, but is there any important thing to decide collaboration?

When deciding on collaboration, I am not always looking for a brand with the same vision. Rather, consider whether you have new (different) values. So far, by applying Meanswhile's design philosophy to collaboration, we were able to make a lot of interesting things without obscuring the identity, and I would like to do that.



MEANSWHILE IS A BRAND THAT SEEMS TO RESONATE WITH OUTDOOR ENTHUSIASTS AND URBAN COMMUTERS ALIKE. WHAT IS IT ABOUT YOUR DESIGNS THAT IS ABLE TO BRING TOGETHER THESE DISPARATE GROUPS OF PEOPLE THAT LEAD LIVES THAT ARE CONTRARY IN CERTAIN WAYS?

Our concept of “tools” was initially quick to catch on with those who liked the outdoors, while the popularity of outdoor functionality had already found its place in city life. From this, outdoor clothing evolved to cater to a more style-conscious crowd, blurring the line between "outdoor" and "urban" i Think Our Success Can Be Larghely Attributed To A Market That Was Ready to Accept These New Boundaries.

Meanswhile thinks that the outdoors are also brands that are also loved by urbanists. In this way, where is the factor that can lead to heterogeneous people who send contradictive lives in a sense? Where is your design?

The concept of our "tools" was originally accepted quickly among those who like the outdoors, while the popularity of the outdoor function has already been established in the urban consist. . From there, the outdoor wear evolved towards people more styled, and the "outdoor" and "urban" boundaries were observed. Our success is greatly attributable to the market that was ready to accept this new border.


Is Bringing People Together Through A Common Interest Intentional for Your Brand, or Wuld You Say IT Is An Unintended by-Product of Design Done Right?

It is not intentional, but I am happy that is the case. Regardless of genre or category, I believe clothing should be something that imbues new values onto its wearer, and design with this goal in mind. As it is not rare for those in The City To Have Outdoor Hobbies As Well, The Act of Selecting Clothes to Accommodate A Variety of Lifestyles is Something I Hope BeComes More CommonPlace.

 

Connecting people with a common hobby taste is intentional to brand? Or can it be a unintended by-product due to the design of the design properly?

It is not intentional, but I'm glad to be so.

However, what I am targeting is not limited to the genre or category, and people are giving new values ​​to people.

There are not many people who have an outdoors in the city, so I think that the act of choosing clothes according to various lifestyles is better. 



Is There A SPECIFIC SEASON OR ARTICLE OF CLOTHING THATYOU WOULD SAY HIGHLIGHTS YOUR WORK, OR SOMETHING YOU LOVE TO LOOK BACK AT?

There is Quite A Bit I Am Proud of, Such As Winning The "TOKYO NEW DESIGNER FASHION GRAND PRIX" AND "TOKYO Fashion Award." My Promotional Collaboration with Nike Also Comes to Mind.

Is there an impressive season or a special product for yourself?

There are quite a few proud things such as "TOKYO new designer fashion great prize" and "TOKYO Fashion" Award "awards. Collaboration with Nike is also impressive.



What are Your Highlights from the Current SS20 Collection and What Can We Expect From The Upcoming Season?

There Are Many Pieces, But I Would Say Our Danner Collaboration Boots, AS Well As The Anorak. With Every Season, We do Make Small Updates to It And IT Has BeCome A Standard Item In Our Collection.

Please tell us the highlight of this collection and the outlook for the next season.

There are many, but a collaboration boot with a danner and an alac jacket is recommended. We updated little by little every season, and now it is a standard item.



Most of the Stores You're Stocked in Is Witin Asia, CAN the Western World Expect to Experience Your World Anytime Soon?

I'm not sure if it is due to geography, but Asian shops were quick to show interest in us. As early as our second season, I received inquiries from stores in places such Taiwan, Hong Kong and Korea - many of whom are still carrying us to this date. There have been bumps in the road, but I believe these long standing relationships have had great positive effects on our growth. Although we do have some dealers in Europe, we do not have a presence in North America yet. I see this As Our Next Challenge.

Most of the stores where your product is located is in Asia, but can you experience your world soon in the West?

Asia's shop, asian shops showed us their interests. The second season is queryed from the shops such as Taiwan, Hong Kong, Korea early, and is also treated in many shops. There were twists and turns, but I think such a long relationship has become a big plus for our growth. There is a dealer in Europe, but it has not been in the North America yet. I believe this is our next issue.




You Recently Worked with Nike and Hypebeast, What Was This Project About, and Will We Ever See a Release?

When I was first approached with this project by Hypebeast's director, I couldn't believe it.  It was a great experience to work with a brand that had such global reach. I was given full agency to create what I wanted and decided on producing something THAT COULD BE LOOKED AT MORE LIKE A WORK OF ART INSTEAD OF MERCHANDISE. AS A Result, The Cost to Produce The Entire Outfit WAS 10 Times THAT OF What IT WOUULD HAVE BEEN IN OUR NORMAL COLLECTION.

Recently I worked with Nike and Hypproby Star, but what was this project?

Initially, I could not believe it when I got this project from the director of Hypebeast. It was a very good experience that I could work with the brand that expands this globally. It is said that it is good to make a favorite thing that you like, and decided to make something like art work rather than product. As a result, the full costume production costs were 10 times the normal collection.




NIKE × MEANSWHILE × HYPEBEAST from Meanswhile ON Vimeo.


The purpose of the project was to create something based on the Air Max shoe in order to commemorate Nike Air Max Day. As we all know, what makes the shoe special is not that there is air inside, but the idea to reveal its inner technology by making it visible to the wearer. I applied this concept to aspects that make meanswhile's pieces functional - such as cords, tapes, reflectors, etc. While these parts make up the framework of our clothing, they usually remain hidden. By adding clear watch Windows to the Jacket, I Was Able to Showcase Their Importance. I Have Considered Releasing It; However, The Price Would Be Astounding ...

It was a collaboration to commemorate Nike Air Machax Day, so I designed an air macker.

The first feature of this shoe was not the case of air, but it was considered to be in the "visualized" design with a transparent window.

So we manufactured the concept of visualizing functionality that is a characteristic of Meanswhile.

Using the parts of the wardsheet structure that can not usually be seen, such as cords, tapes, and reflectors, it has been a design that he dare to use.

Sales are considered but are still undecided. As the price of one arrival is great ...



IN A RECENT INTERVIEW, YOU WERE ASKED ABOUT HOW MEANSWHILE WAS AFFECTED BY THE CORONAVIRUS CRISIS. IN IT, YOU STATED THAT “EVEN BEFORE THIS ALL OCCURRED, THE FASHION INDUSTRY HAD ALREADY REACHED A POINT IN WHICH CHANGE WAS NEEDED…” WHAT CHANGE DO YOU Think Was Needed in the Fashion Industry?

The current industry has been built on applying “best by” dates on clothing in terms of trends, with brands being forced to push out new collections every 6 months. There is nothing wrong in creating new things, however, there is nothing good about unnecessary mass-produced items that end up being thrown out in mass as well. As a consumer, we should not feel forced to purchase because of trends, but because the lifestyle we lead calls for it. I believe it is these lifestyle choices that shape our style and make it unique. While I do create, that doesn’t necessarily mean my aim is to make as many sales as possible. I hope to spread my ideas and philosophy, and through that, spark conversation about how this industry operates.

Recent interviews have asked about how Meanswhile was affected by coronavirus problems. Among them, you stated that "the fashion industry has already reached the stage where changes needed before such a situation happened ...". What kind of change was needed in the fashion industry?

The current fashion industry has expired to expire fashionable to clothes that has not been corrugated immediately, and has grown by having you bought a new one in half a year. It is not a good thing to make new things, but it is not good that a lot of things that have been unnecessarily produced are abandoned. As a consumer, it is important to buy something in your lifestyle without being influenced by the epidemic. I think that such lifestyle choices form our individuality and make it unique. I'm making things I'm not necessarily selling a lot. I think that the idea of ​​Meanswhile and the philosophy, and think about how to think about the way of fashion through it.



 

CAN You Tell Us Anything Specific About How It Is The Fashion Industry Reached A Point Where Changes Needed To Be Made?

This overlaps with my previous answer but I believe change has to start from those already in the industry. In Japan, the word “sustainable” has taken root but it is not something that is seriously considered. Utilizing sustainable fabrics, starting an eco-friendly Brand etc., this is all Just Done to Ultimately Sell More. I Don't See The Value in Producing Just to Sell. IT IS FUNNY THIT THE NOTION OF "Humans AS A Race Have To Continue To Live On This Earth" Has Been utilized as a trend to push consumption.  While sustainability wasn't widespread when I started my brand, I do hope that my ideology of “clothing as a tool” can spread and help to alleviate some of the issues in the world.

Please tell me specifically how the fashion industry needs to change.

We duplicate the answer earlier, but we believe that you have to change from the values ​​of people involved in fashion. The word Sustainable is also established in Japan, but there are not many people think about its essence. Sales that use a sustainable material, launch an eco-friendly brand, and after all, it is the biggest goal to sell. It does not seem to be worth it to produce only to sell. In the future, humanity is going to live on the earth, and it is trying to consume as a fashion. Not so, I have to go rooted. When I started the brand, the ward called sustainability was not penetrating, but I hope that the idea of ​​"clothes as a tool" will be spread, and it will lead to the reduction of the problem of the world.


What Does The Future of Fashion Look Like to You? Where Are We Heading and How Do You Plan to Position Meanswhile in the Next Few Years?

I Have No Idea What The Way of Traditional Art, BeComes A Past-Time for A Just A Small Group of People, Or Takes On A Completly Different Form, I Can't Say. AS in the Past , I do believe that fashion is a product of the times and the people who were there. meanswhile is a brand based on this concept as well. The starting point of many brands has been a reaction to the present situation, and as the times change , I Think We Will Find That Our Roles and Function Will Also Change. IT IS MY HOPE THAT MEANSWHILE CAN Adapt to Whatever is to come. As A Designer, I do Want to Continue for the rest of my life, even if i am Working In A Different Capacity.

 

What is the Fashion Future for you? Also, what kind of position will be in the coming years?

I do not know about the future. Fashion becomes traditional entertainment, and it does not imagine whether it will be a completely different shape or the public.

No matter what things, there are contexts along history and it. In that time, what was happened because it was in that place, Meanswhile is also a brand made with such concepts.

Since the problem of the current situation of the current fashion was the starting point of the brand, the role of the brand is over if the times change significantly, and it should be connected to the next context.

However, I would like to continue my design, so I would like to create a creative activity for that era as another form.


If there ARE ANY STUDENTS OF DESIGN WHO ARE READING THIS ARTICLE, IS THERE ANY ANY ADVICE You WOULD LIKE TO Share with Them?

This is a difficult question, but I would say first you should decide whether you want to be an artist or a designer. You should embrace the doubt and discomfort you feel around you and decide whether you want to somehow express that or try to solve it . The World is Evolving at A Fast Pace and Young People ARE GREAT ARE THINK ABOUT WHENT CHANGES. WHEN I THINK ABOUT WHEAT CREATIONS ARE to COME in the future, I CAN'T Help But BE Excited.

If there is a student in the design department reading this article, is there any advice?

This is a difficult question, but I think it would be better to clearly want to be an artist or want to be a designer. I think that I would like to decide what I would like to express, I would like to express the questions and discomfort that I felt in my daily lives. Now that the world is changing at the great speed, it is a young person who can respond flexibly due to its change. If you think that any wonderful creation will be born from now on, you can not help but be excited.

THANK YOU A LOT for Your Time

The forward thinking nature of meanswhile's implementation of functionality brings us back to the basics in an enlightening, yet simplistic manner: clothes have a purpose. This is important to think about in two ways. First, Naohiro Fujisaki's take on design is an asset to the industry because it outlines the way in which clothing can make life easier. Instead of working against the elements, meanswhile's designs allow us to work alongside the environment in an effective and reliable manner - that is, by enabling us to overcome the various predicaments that life will throw at us. Secondly, if we take a step back and think about the reason for clothing, that is, the purpose of a particular garment that we are interested in, then we might be able to make consumer decisions that are consciously informed. And in A World That Is Rife with Ceaseless Mass-Market Demands, Fostering Ways to Develop More Careful Choices May Be An Effective Ground-Up Solution to The Fashion Industry's Lethargic D evelopment of greener practices and infrastructure. This, in turn, shows us how Naohiro Fujisaki and meanswhile epitomizes the significance and necessity of functional wear: clothing, through the lens of function, can play an important role in our own lives and for the movement towards Progress.

The approach to the advanced functionality of Meanswhile will make us based on us in an enlightenant and simple way. This is important in two ways. One way of thinking about the design of Fujisaki's design shows how clothes to make life more comfortable and are an important asset for this industry. In other words, you will be able to overcome various issues in life. Second, if we go down one step, the reason to wear, that is, if we think about the purpose of the specific clothes we are interested, make decisions as consumers consumingly based on information It may be possible. And, in the world full of constant popular requirements, fostering a more cautious choice method may be a valid solution to the fashion industry where environmentally friendly habits and infrastructure development are delayed. There is no. And Fujisaki Yuma and Meanswhile symbolize the significance and need of functional clothes.

 

About the Author

Raffi Aintablian is based in Toronto and received his master’s degree in philosophy. He is in the midst of applying to a postgraduate degree in clinical psychology, but whenever his head isn’t buried in books on the philosophy of mind, psychiatry, and the nature of consciousness, he’s always following up on various happenings in design, politics, and film.

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