“2025 Spring / Summer”

Starting Saturday, December 21,
“meanswhile 2025 Spring / Summer” begins.

Looking toward the brand’s next steps, this collection deliberately sets no theme and instead faces the brand concept anew.

We would be glad if you read the concept, pick up the products, and actually wear them.


See the LOOK here

See the DELIVERY schedule here

See the 1st Delivery lineup here


[Concept]
As everyday wear, clothing is a tool, not a costume.
Tools accompany human activity, and design exists to help those tools function better.
Each time a tool settles into daily life, the user’s style takes shape.
That style is what fashion should be.