CONCEPT

As everyday wear, clothing is a tool, not a costume.
Tools accompany human activity, and design exists to help those tools function better.
Each time a tool settles into daily life, the user's style takes shape.
That style is what fashion should be.

DESIGNER

  • NAOHIRO FUJISAKI
  • 2014.04

    Founded own brand, meanswhile.

  • 2015.01

    Exhibited at the NY trade show PROJECT; selected as one of NY MARKET WEEK's 12 BEST NEW BRANDS.

  • 2016.06

    Received the top prize in the professional division of the 2016 Tokyo New Designer Fashion Grand Prix.

  • 2017.01

    Began presenting collections in an exhibition format at Paris Fashion Week from the 2018SS season.

  • 2019.10

    Won the TOKYO FASHION AWARD 2020.

  • 2020.10

    Took part in Tokyo Fashion Week for the 21SS season and held the brand's first runway show.

  • 2021.09

    Took part in London Fashion Week for the 21AW and 22SS seasons.

  • 2023.09

    Appointed as a designer for THE NORTH FACE UE.

COLLABORATIONS

  • Created collaboration items with NANGA WHITE LABEL, a Japanese sleeping bag maker.

  • Organized a pop-up store at RATIO&C, the directly operated store of Bridgestone Cycle Co., Ltd., and released a limited-edition collaboration bicycle.

  • Created collaboration items with outdoor footwear maker KEEN.

  • Created collaboration apparel commemorating NIKE AIR MAX DAY.

  • Released collaboration boots with DANNER, a long-established outdoor boot brand.

  • Released all-season collaboration rainwear with Kuchofuku, a leading company in fan-equipped clothing.

  • Created a down jacket as the outdoor uniform for ACE HOTEL KYOTO.

  • Released collaboration shoes with CONVERSE.