NEW STORE OPEN – meanwhile

On Saturday, November 22, the meanswhile flagship store moved from Komazawa to Shibuya, opening as the new store “meanwhile.”

The store name comes from the English word “meanwhile,” which is also the origin of the brand name.
By dropping the “s,” the name “meanwhile” expresses the intention to go beyond the conventional idea of a flagship store and function as a “concept store” that communicates the brand's philosophy and creative process.

Alongside meanswhile's latest collections, the store offers store-exclusive items and products with a close affinity to the brand.
As a concept store, it will also host events such as solo exhibitions by photographers and artists,
serving as a place to share the ideas and cultural perspectives behind the clothes.

STORE CONCEPT

As an extension of the brand's principle, “the tool closest to the body,”
the space expresses “awai” — an in-between state where opposing elements coexist:
“city and nature,” “inner and outer,” “everyday and extraordinary” — through contrasts of material, light, and circulation.

4F Wakakusa Building A, 1-1-16 Shibuya, Shibuya-ku, Tokyo 150-0002
(8 minutes on foot from Shibuya Station and Omotesando Station)
Open Mon.–Sun. 12:00-19:00 (Closed Wednesdays)