We will be holding a general experience event for the Apple Vision Pro app in collaboration with ZOZO NEXT.
meanswhileandZOZO NEXTbutCollaborated
Apple Vision ProGeneral experience event for the app
～ ZOZO NEXTdeveloped byProvide the next generation of shopping experienceApple Vision ProAppin、
A customer service experience that connects real and virtually and freely stylingProvided by ～
Co., Ltd.ZOZO NEXT(Head office: Chiba City, Chiba Prefecture, Representative DirectorCEO: Sawada Kotaro: The following:ZOZO NEXT) develops、Achieve the next generation shopping experience that is not bound by location or timeApple Vision ProCollaborated with the app.
ZOZO NEXTofApple Vision ProApp No.2New features such as "styling function" and "staff customer service function" have been added as an event to help general customers experience this app.ZOZO NEXT "THE SPATIAL STORE" Experience the Future of Shopping with meaningswhile"of,2025year7month25Sunday (Friday) ~30For six days on Sunday (Wednesday), tefu ）Lounge ShimokitazawaIt will be held at '.
ZOZO NEXTdeveloped byIn the app,meanswhileExpressed the concept of360In a virtual space of degrees,2025New items for autumn and winter 201914You can see the mold. Each item is in high resolution3DIt is reproduced with data, allowing you to visually see the details and texture of the material, and you can enjoy styling by combining multiple items. Products that interest you can add to your cart and purchase them after trying out the app.
Also, this time we will be using a device for the trial.meanswhileThe staff members link their devices, and staff will provide customer service while checking the app screen they are viewing in real time. Through conversations on the spot, select coordinates and recommended products on staff's devices, and then select the app screen that customers are viewing.3DIt can be displayed with. This will provide a new shopping experience that combines customer service experiences in real spaces with virtual spaces.
ZOZO NEXTPreviously, the company has been able to experience the exhibition of a joint research project with the University of Tokyo and Hosoo Inc.Apple Vision ProApp development experience（※1）or,3D・AIDigital fashion project usingProject Drip」（※2）Using the knowledge gained through this, you can experience shopping for the next generation.Apple Vision ProI've been developing the app.2024year11On the moon,ANREALAGEThe general customer also had the experience at the new collection advance order event（※3）。
AR、MR、VRsuch asXRAs technology advances rapidly advances in the fusion of the physical world and virtual space, spatial commerce technology continues to be used in the future.XRor3D、AIBy leveraging technology, we seek new ways to purchase fashion and use cases along with various brands, and provide our customers with new fashion purchase methods and use cases, we aim to create a world where more people can enjoy fashion.stomachMasu.
※2 reference:「Project Drip"Project introduction page (ZOZO NEXT Corporate website)
・Name:ZOZO NEXT "THE SPATIAL STORE" Experience the Future of Shopping with meaningswhile
・Duration:2025year7month25Sunday (Friday) ~30Sunday (Wednesday)
-7month25Sunday (Friday) 13:00～20:00（19:00Last reception)
-7month26Sunday (Saturday) ~7month29Sun (Tue) 11:00～20:00（19:00Last reception)
-7month30Sunday (Wednesday) 11:00～17:00（16:00Last reception)
·place :( tefu ）Lounge Shimokitazawa（〒155-0031 Kitazawa, Setagaya-ku, Tokyo2-21-22）
・Application pageURL ：https://zozonext.com/project/the-spatial-store
※Reservations will be prioritized. Reservation frame1In this case, the maximum experience time is45It's minutes.
※13Those under the age of age can participate in the trial session orApple Vision ProYou cannot use this service.
*Apple Vision ProIt cannot be used when wearing glasses, hard contacts, or beauty contact lenses. Please wear naked eyes or soft contact lenses and participate in the trial session. For other details, please check the application page.
＜meanswhile Comment from designer Fujisaki Naohiro
Even in today's world where digital space blends into everyday life, we aremeanswhileClothes are always“body”It is based on the assumption that it is a connection with.
However, the "purchase experience" before the clothing reaches your hands does not need to be bound by physical constraints.
In this initiativeZOZO NEXTWith the cooperation of the company, we expanded the purchasing experience into a digital space.
meanswhilepursues“A tool that seamlessly connects cities and nature”The concept ofApple Vision ProThis is a new experience that seamlessly connects reality and virtual spaces in an interface through cutting-edge tools.
Please try it out.