meanswhile about

CONCEPT

More than just a garment, clothes are a tool.
Ancillary to daily activity, the purpose of design is to enhance the functionality of these tools.
As these tools transform and adapt with wear,they in turn personalize each individual's style.
It is this style is the essence of fashion.

DESIGNER

  • NAOHIRO FUJISAKI
  • 2014.04

    Launched my own brand, meanswhile .

  • 2015.01

    Selected for NY MARKET WEEK 12 BEST NEW BRANDS as a participant in the NY Joint Exhibition PROJECT.

  • 2016.06

    Won the top prize in the professional category at the 2016 New Designer Fashion Awards.

  • 2019.09

    Collaborated with Hong Kong brand MADNESS to create a capsule collection.

  • 2019.10

    Winner of the TOKYO FASHION AWARD 2020.

  • 2020.10

    Participated in Tokyo Fashion Week for the Spring/Summer 2021 season. Held its first runway show.

  • 2021.09

    Participated in London Fashion Week for the 21AW and 22SS seasons.

COLLABORATIONS

  • Collaborative items produced with domestic sleeping bag manufacturer NANGA WHITE LABEL.

  • Bridgestone Cycle Co., Ltd. is planning a pop-up store at its directly managed RATIO&C store. A limited edition collaboration bicycle will be released.

  • Collaborated with outdoor footwear manufacturer KEEN to create a collaborative item.

  • We created collaboration apparel to commemorate NIKE AIR MAX DAY.

  • Collaboration boots with Danner, the long-established outdoor boot brand, are now available.

  • The leading company in small fan-equipped wear releases air-conditioned clothing and all-season collaborative rainwear.

  • Designed a down jacket as outdoor uniform for ACE HOTEL KYOTO.