meanswhile about

CONCEPT

Clothes are not only a costume, but also a tool as a daily wear.
Design for tool, tool for purpose.
Purpose turns to style.
And then style should be a fashion. 

DESIGNER

  • NAOHIRO FUJISAKI
  • 2014.04

    Creation of meanswhile.

  • 2015.01

    Named amongst the "12 Best New Brands" at Project New York trade show.

  • 2016.06

    Won the professional category of TOKYO NEW DESIGNER FASHION GRAND PRIX.

  • 2019.09

    Creation of capsule collection in conjunction with Hong Kong brand, MADNESS.

  • 2019.10

    Won TOKYO FASHION AWARD 2020.

  • 2020.10

    Participated in Tokyo Rakuten Fashion Week for SS21. Held first runway show. 

  • 2021.09

    Participated in London Fashion Week for the AW21 and SS22 season.


COLLABORATIONS

  • Collaboration item with domestic sleeping bag maker, NANGA.

  • Popup shop at Bridgestone ran shop, RATIO&C. Creation of limited edition bicycle. 

  • Collaboration with outdoor shoe maker, KEEN.

  • Promotional wear created to celebrate Nike Air Max Day.

  • Collaboration boot with Danner. 

  • Creation of all season rainwear with leading air-conditoned clothing maker, Kuchofuku.

  • Creation of down jacket for staff uniform at Ace Hotel Kyoto.