"#12 Signs of spring and a slightly late greeting"

The cold weather is starting to calm down little by little, and it's almost time to feel the smell of spring.
How are you all doing?
Hello, this is Harada from meanswhile.

Lately, I thought I had gotten over my hay fever last year, but this year I've had serious symptoms, and even though I feel like spring is coming, I'm still getting sick from the pollen.

Before I knew it, I hadn't been able to write a column since the beginning of 2026, and March quickly passed.
I apologize for the late reply, but once again, I would like to thank you for your continued support of meanswhile this year.

Thankfully, I have been busy lately,
We will hold the 26AW exhibition in February and are preparing for the new season.

26SS items have arrived in stores little by little.
We have shirts, jackets, pants, and other items that are perfect for the coming season, so we hope you'll be able to take a look at them at our store.

Breathable Linen Luggage L/S S.H.
Highly breathable luggage L/ using Dot Air materialSshirt.
This is a piece that can be comfortably worn in the upcoming season.

Air Circulation System Monster Vest
A wind vest created in collaboration with air-conditioned clothing.
The hole for the fan is hidden inside the pocket, creating a design that can be worn as everyday wear even without the fan attached.

Both are items that will be useful in the upcoming season.
I especially want people to experience the comfort of air-conditioned vests at the store.

There were many big events last year, such as holding shows and relocating our flagship store.
I had the opportunity to meet more people than ever before.

Since the beginning of this year, many people have visited the 26AW exhibition.
I am very happy that you were able to experience the atmosphere of our brand and store.

I hope to create more opportunities to meet everyone this year than last year.

If you are not yet ready for spring/summer, please stop by our store.
I would be happy to meet you at the store.

It's a little short, but that's about it this time.

last year's last columnAlthough we have not yet achieved the goals we set for ourselves,
I hope to update the column a little more this year, so I would be happy if you could continue to support me.

See you soon.